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| 10 Popular SEO Myths |
We face SEO myths every day. Some of them before, indeed, took place, but everything changed with the Google algorithms updates. This article lists the 10 most popular SEO myths, from the experience of various experts.
Google Ads Can Affect SERP Positively
Using XML Sitemap Will Improve The Position Of A Site
The More Landing Pages, The Better
Backinks No Longer Work
Content is King
Mobile Version Is Just An Add-on
Moving is Always a Deterioration
- A programmer forgot to remove noindex, nofollow or Disallow: / tags in robots.txt
- There are no 301 redirects from old URLs to new ones.
- Forgot to translate also all headers or content
- 500 errors due to old dynamic parameters in new URLs
- Infinite page structure due to programmer error
SEO Does Not Work, It’s Better To Use Ads
Yoast SEO or RankMath [Wordpress Plugins] Will Replace the Agency
I Am Already In The TOP Position and I Can Stop SEO
Using or not using Google Ads / AdWords does not directly affect SEO. Although advertising affects the site’s traffic and the company's image, it can, therefore, be correlated with positions.
People also thinks that the placement of AdSense units has a positive effect on positions since Google earns from them. Unfortunately, this is also an SEO myth. Advertising does not affect the visibility of the site in organic search.
A sitemap is a list of pages that make up a site. Due to this, the search engine understands the structure and can effectively crawl the site. As soon as a new page is added to the site, it gets into sitemap.xml, and Google will quickly find out about it. However, the map itself does not directly affect the ranking, it only allows Google to quickly crawl the site.
Websites having a limited number of webpages do not need XML sitemap at all.
It makes no sense to create a large number of low-quality pages. For example, generate filter pages or tags in online stores, if the CMS does not even allow placing content on them or changing the metadata template. However, if all the landing pages are valuable to the user, with interesting content, and there are incoming links on them, this will work. The content must be such as to solve the information need of the user.
See what Matt Cutts was talking about inadequate content.
Internal links? They work great, help the user in navigation and make the structure of the site.
External links? Work great if you can work with them. One bad link can only make it worse. And it’s better to have one link from a good site than 10 links from low-quality sites. You need to invest in strategies such as guest blogging, videos, infographics, press releases, interviews, sponsorship, and so on. Links are still an important element of SEO - without them, you can't compete with your competitors. It is worth mentioning here that links from comments are a bad idea.
Good content can solve the information need of the user, show the company's expertise and increase brand awareness. However, without links, the content will not even reach your audience. It is necessary that the content has good communication with the outside world. Good SEO is a synergy of internal and external SEO.
Mobile-first has already begun to operate, Google has even developed tools for testing the speed of loading sites on mobile devices and comparing with other representatives of the market. And according to the reports, the number of mobile Internet users (in India) exceeded users from computers or laptops.
If your site does not have a mobile version, work on it! Otherwise, you will lose visibility on mobile devices and a large number of potential users.
Normally organized website moving will not lead to falling positions, the main thing is to be patient. The most common mistakes when moving a site are programmer’s packs:
Having a relocation plan will eliminate all problems.
Google Paid Advertising is good marketing support. But keep in mind that advertising takes up a low number of clicks. 15 out of 100 people click on ads, and what about the rest? They will use organic search. Google Ads is good at the initial stage of SEO and can provide more traffic, and the proportions will change over time. Most large sites get their main traffic from organic listings.
Anyone who says that SEO does not work simply does not understand SEO.
Even SEO experts use these plugins. It is easy to understand and configure. However, Wordpress plugins are not enough. The green tags in it do not mean real results. Also, it does not check the optimization of several pages for the same query, does not check trends in your niche, and does not give recommendations. Without the help of an SEO-specialist or agency, it will be difficult to understand what the problem with the website.
SEO is a long process that will never end in reality. Since the algorithms of Google and the activity of competitors are constantly changing. You need to periodically review your plans and strategies to get more traffic and conversions.
Time is important here, as many changes on the site are effective only in the long term. If someone guarantees you quick results, be careful.
What myths do you constantly encounter?
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